Launch Run Fitness Hat

Under Armour's Mission

Under Armour's mission is to make all athletes better through passion, design, and the relentless pursuit of innovation. Our commitment to continuous improvement is at the core of everything we do.

Where We Started

It all started with an idea to build a superior T-shirt. From this humble beginning, we have evolved into a brand that offers a diverse range of products for men, women, and youth.

Technology and Innovation

The technology behind our diverse product line—HeatGear for hot conditions, ColdGear for cold conditions, and AllSeasonGear for the in-between—is advanced and engineered to enhance performance. Whether you're hitting the gym or competing on the field, our gear is designed to help you reach your full potential.

How We Help You

• HeatGear: Designed to keep you cool and dry in hot conditions, our HeatGear technology features moisture-wicking fabric that quickly moves sweat away from your skin to the surface of the fabric, where it evaporates. This helps regulate your body temperature and maintain optimal performance.

• ColdGear: For cold conditions, ColdGear technology utilizes advanced materials to trap body heat and provide insulation. Our thermal fabric keeps you warm without weighing you down, ensuring comfort and freedom of movement.

• AllSeasonGear: Our AllSeasonGear is built for versatility, seamlessly transitioning between hot and cold environments. This technology combines the best of both HeatGear and ColdGear, offering superior breathability and insulation in varying weather conditions.

Your Performance, Our Passion

With Under Armour, you gain more than just a product; you gain a partner in your journey to become the best version of yourself. Our commitment to innovation and passion for performance ensures that every piece of gear we produce is designed to help you train harder, compete better, and achieve your goals.

Invest in performance with Under Armour, and experience the difference innovation and passion can make.